I was looking for something that smelled cozy and wasn’t overpowering. I like to spray something warm and comforting before bed. Most perfumes are way too strong. This is perfect because you don’t smell like you’re wearing perfume but it smells so good. I’ve tried Milk personal and like that one too. But I like that this one also has enough umph to it that I can wear it during the day also. I layer this under other perfumes when I want them to sit a little closer to the skin and have a more toned down scent. This is such a great versatile fragrance.