Summer 2024 Review: Our Top 5 Highlights So Far
Summer 2024 Review: Our Top 5 Highlights So Far
As summer 2024 comes to a close, we want to take this moment to reflect on the exciting projects that we've been working on recently.
These past few months have been quite eventful, highlighted by the launch of our new fragrance, Juice, which far exceeded all initial expectations.
To recap, we:
- Introduced a new fragrance, Juice
- Announced 2 new international retailers:
- Skins in the Netherlands
- Dover Street Parfums Market in France
- Launched a digital Summer Series, Sense of Summer
- Opened a Broadcast Channel on Instagram
Juice Makes a Noteworthy Splash
After a three-year wait, we were excited to introduce a brand-new fragrance to our customers. Juice is our unique take on the fruity fragrance category, a mouth-watering blend of ripe red fruits and vegetables including Strawberry, Raspberry, and Rhubarb.
Since its June launch, we’ve introduced a variety of ways to try our new fragrance, making it even easier for our customers to enjoy Juice in their favorite Scent Space.
Today, you can shop your favorite Scent Space version in a full-size or travel-size bottle, layer it with another fragrance in our Custom 30ml Duo Set, or sample it in a Kit.
Commodity Launched in Skins, Netherlands
We’re always looking to get our fragrances closer and closer to all our customers worldwide, so we're excited to now be available in 5 Skins locations in the Netherlands, including Amsterdam.
Skins is a distinguished retailer and distributor renowned for bringing niche beauty brands to the Netherlands, offering a thoughtful range of fragrances, cosmetics, skincare, and more.
To kick off this partnership, Skins hosted a press and influencer press day in Amsterdam, which was attended by a few of our team members, including our Re-Founder and Brand Architect, Vicken Arslanian.
Commodity Launched in Dover Street Market, Paris
And we didn’t stop there. We also officially opened at Dover Street Market on the same opening day and same opening city as the Summer Olympics.
This iconic retailer in Paris is dedicated to beauty with a curated collection of fragrances alongside a diverse selection of makeup, skincare, and haircare products from around the world.
Introduced our Sense of Summer Series
We also tried something different this summer, and introduced a newly revamped series.
Formerly known as Summer Fridays, our Sense of Summer series uncovered must-visit destinations across the US that'll awaken all 5 senses: sight, sound, touch, smell, and taste.
You can read all of our recommendations on our blog.
We Started a Broadcast Channel on Instagram
This group messaging channel allows us to directly chat with you, our community, on Instagram.
Members can stay-in-the-know with our latest announcements, polls, behind-the-scenes moments, and more.
Click “chat with us” in our Instagram bio to join the group and see our latest updates.
A Sneak Peek at Fall 2024
We’re just ramping up. Stay tuned for arguably our most major launch yet, our New York Flagship coming October 2024.
Overall, it has been a memorable year, and we are looking forward to what’s in store this fall.
In the meantime, see what’s new at Commodity today.