2022: The Scent That Started It All

It began with a borrowed bottle. Emma shared a review of her roommate’s Milk Expressive bottle on TikTok, not expecting it to go viral. But the internet had other plans…

2023: More Than a Moment

That video launched an entire Milk Perfume Series on TikTok, with Emma diving deep into the world of creamy, milky lactonics—long before they became a trend. Her thoughtful takes made her the go-to voice for the category and ignited her passion for perfumery.

2024: Lactonics Take Off

Glossy, Allure, and Vogue agreed, "Milk took over beauty in 2024"—from fragrance to skincare, nail art, hair care, and beyond. The beauty world is taken over by a craving for scents and textures that felt creamy, comforting, and nostalgic.

2025: The Next Chapter of Milk

We partnered with Emma—a true Milk Expressive fan and lactonic scent expert—to bring her dream Milk to life. The result? Milk Orchid: a soft, floral twist on the original. Still cozy and creamy, with Milk’s signature warmth and our modern point of view.

Now: Yours to Continue

One honest review set all of this in motion — a moment that turned into a movement. Now, we’d love to see where you take it.

Share your experience with Milk Orchid, tagging @Commodity and @Perfumerism, or using #MilkOrchid.

What you create could similarly shape what comes next...