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How To Perfectly Apply Fragrance Every Time

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Believe it or not, there is a right way and a wrong way to apply a fragrance. Here are our tips to make the best use of any scent, as well as some mistakes to hopefully avoid along the way.


Less is More When You Know Where to Spritz

Fragrance wearers often over-spray themselves in the morning thinking that it will make their scent last longer. Although this certainly starts the scent off stronger, your fragrance will still fade throughout the day. To avoid overwhelming your senses—and anyone else’s—start the day with 1 or 2 sprays directly on your pulse points. 

Pulse points are warmer areas of the body and act as natural diffusers when emitting a scent. We recommend spraying your wrists and the sides of your neck. For less conventional but still effective areas, try experimenting at the inside of the elbow or the back of the knee.

Rubbing after Spritzing Will Change the Scent

This might be a harder habit to break. After spraying the fragrance once or twice directly on your pulse points, resist the urge to rub it in. Rubbing your wrists together produces heat that will break up the scent’s composition.

You know those First notes that you sense when you spray a fragrance—the ones that probably caused you to fall in love with a scent in the first place? Rubbing will cause these First notes to fade much quicker than intended, changing the overall scent. 

Wear It With Confidence 

Chances are, if you think your fragrance smells good and you wear it with confidence, other people will think you smell great, too. But if you're still worried about what others think, use Scent Space to decide how your fragrance interacts with those around you.

Want only you and your partner to enjoy your fragrance? Shop the Personal Collection

Want a noticeable fragrance that won’t overpower the room? Shop the Expressive Collection

Want a trailing fragrance that will not go unnoticed? Shop the Bold Collection


  • I have both of the discovery sets, and love the complexity of the scents. Mimosa in the archive is gorgeous and something I wouldn’t normally consider. Already had people commenting on it. Spoilt for choice 😊

    Sarah b
  • I love the Velvet endorsed by Lydia Jane Tomlinson and it kind of reminded me of Jo Malone’s discontinued Blue Aguava… however I don’t think the fragrance lasted very long despite it being the supposedly strongest out of the 3 samples.

    Caroline Stevenson
  • Bought the tester set and love them all. Can’t decide which to buy

  • I absolutely love the perfume i really wish i could afford the big bottel of commodity paper perfume thanking you mrs brown xx

    Lesley Brown

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